Our Story

Our story.

There’s a reason we’re Australia’s go-to whitening product – our decades of experience and expertise, proven results and happy customers are testament to that. It’s our mission to make taking care of your teeth easy, convenient, safe and effective. We’ve taken care of the details, so you can focus on taking care of you.

Our history.

Established in 1995, we are a proudly Australian-owned company, and the leaders in teeth whitening. Our products are specially formulated and developed by Australian dentists. Available in over 50 countries, we have won awards with Canstar and Choice and are certified by the ADA.

Over the past seven years, our expert team have been working hard in research and development to refine and improve our formulation, to bring you our most effective whitening range ever.

Smile, we’ve got you.

Self-confidence radiates from within, and nothing boosts confidence like a bright, beautiful smile. We’re the leaders in teeth whitening, and we’ve worked hard to create a product that ensures your smile sparkles, is safe to use daily and meets the requirements of Australian dentists. Our holistic approach to dental care means one less to-do on your self-care list. We’ve taken care of the details, so you can focus on taking care of you.

An expert team you can trust.

Formulated by our leading team of Australian dentists, White Glo has been at the forefront of dental hygiene and whitening for more than 20 years. Our products have been certified by the Australian Dental Association and are safe for daily use, even for the most sensitive teeth. Whiter teeth with every clean? Yes, please!

We've partnered with CleanHub because our planet is important to us.

More than ever, our planet needs us. We’ve made a commitment to reducing the amount of plastic we use; our partnership with CleanHub means that for every White Glo product you purchase, we help prevent plastic waste from reaching the ocean..

In addition, our sustainable, environmentally friendly range features bamboo toothbrushes, chemical-free toothpaste and biodegradable and corn-based dental floss with 100 per cent biodegradable packaging.

Our chance to give back.

Not only are we working hard to protect our planet with our partnership with CleanHub, we also try to do our bit to support local community initiatives as well as larger national charities.

Our support goes a little way in helping Australian charities to continue the incredible work they do: Foodbank, Good360, Smith Family, Salvation Army. If there is somewhere else where we may be able to lend a hand, just let us know.

The most advanced whitening technology ever.

Researched and formulated by Australia’s leading dentists over the last seven years, the new White Glo range delivers ultimate teeth whitening results that are gentle and enamel safe.