White Glo delivers new teeth whitening range

Professional White Toothpaste

Australian oral care brand, White Glo has been a leader in the teeth whitening category for over 25 years and is now celebrating its re-launch with new toothpastes, toothpaste tablets, mouthwash, and at-home teeth whitening devices.

Following seven years of research and development in collaboration with Australian dentists, White Glo has developed a clinical-grade teeth whitening innovation, 5x WHITER TECHNOLOGIES.  

“I am thrilled to be a part of White Glo’s relaunch because the brand has worked closely with dentists to develop their new range, and they have listened to what consumers are looking for in their teeth whitening products,” cosmetic dentist and key member of White Glo’s internal research and development team, Dr Aodhan Docherty.

White Glo’s new whitening toothpaste formulas are designed to balance product efficacy with tooth enamel safety. The result is White Glo’s 5x WHITER TECHNOLOGIES – an exclusive daily use formulation with the power of five different types of proven whitening technologies for effective yet gentle whitening.

It contains a proprietary blend of ingredients, including natural enzymes and soft polishing particles. Each toothpaste also delivers six points of daily tooth protection for healthy teeth, including enamel safety and gum health.

To easily identify the correct teeth whitening toothpaste, the recyclable packaging features colour-coded panels. The range includes Professional White, Charcoal Deep Stain Remover, Tartar Control, Gum Health, Enamel Care, and Ultra Fresh gel mouthwash, available in 115g or 205g sizes.

Each toothpaste features Evercool technology which is clinically proven to keep breath fresher for four times longer. Each White Glo product flavour has been expertly developed by a top European fragrance house for optimal freshness.

Catering to the environmentally conscious consumer, White Glo also offers Bite & Brush Toothpaste Tablets, which are dentist-approved, vegan, packaged without plastic, and formulated without SLS.

Aiming to be the most sustainable oral care brand in Australian major supermarket chains, the new product range has reduced White Glo’s plastic footprint by 68%, and by 2024, White Glo aims to create the world’s first biodegradable toothpaste tube and packaging range.

White Glo has also partnered with CleanHub to help recover the equivalent plastic waste in oceans for the new range.

Original article by Retail Biz