Science Behind What Makes an Aesthetic Smile

Your smile is an important factor when it comes to broadcasting who you are. A bright smile signals confidence and approachability.

Studies suggest that it only takes a tenth of a second to begin determining a person’s character traits when you first meet. What does this mean for us? First impressions matter, and it’s important to make them count. 

With that said, let’s take a look at the science behind a winning smile.

Facial Symmetry

Facial symmetry plays a big role in determining the perceived attractiveness of your smile. Perhaps the most important aspect of facial and tooth symmetry is the midline, the natural line between your nose and your mouth. When everything lines up, your smile is more attractive, according to science.

Don’t be too worried, Tom Cruise and Owen Wilson are two great examples that prove that symmetry isn’t everything.

Gum Display & Colour

You may be surprised to find out that your gums can affect the attractiveness of your smile. When gums show too much in a smile, it often makes teeth look smaller than they actually are.

This could be due to the positioning of the lips whilst smiling, or it could point to something more sinister. Gum inflammation is often caused by infection, which can cause the gum to swell, covering more of the tooth than usual.

These infections also alter the colouration of your gums, turning them from pink to a darker swollen red. If this sounds like something that may be affecting you, then consider improving your oral hygiene routine by practising good brushing and flossing daily.

Tooth Colour

This may seem obvious, but the colour of your teeth plays a huge part in an attractive smile. 

The colour of your teeth says a lot about your oral hygiene and how well you take care of yourself. Studies show that people with yellow or discoloured teeth are considered less attractive than those with pearly white teeth.

Stains can occur for a variety of reasons including eating certain foods, to not taking good enough care of your teeth. If you’ve noticed that your teeth aren’t quite the colour you’d like them to be, then you should consider using our Advanced Whitening Kit for 10 minutes as part of your daily routine.  

Ready your smile with our best sellers!

Advanced Whitening Kit



Professional whitening results from the first use without sensitivity. Now with RED & BLUE light technology.

Professional White



The professional choice when it comes to whitening teeth.

Ultra Fresh



Built-in mouthwash formula for a thorough clean and extra fresh breath.