White Glo’s commitment to developing the best formulations for innovative and effective products is the key driving factor for the markets fascination with White Glo. The effectiveness of our products is evidenced in the result ranking White Glo Professional Choice toothpaste as the number 1 most effective whitening toothpaste in a trial of 20 products by an Australian Consumer Association Trial in January 2005.

White Glo strongly believes in winning customers at point of sale. Our experience tells us this is the best marketing strategy. By offering incentives such as a free bonus gifts in every pack the consumer base will expand rapidly due to the value for money effect. Imagine a consumer standing in front of the supermarket shelf, facing dozens of different toothpastes and mouthwash products. Which one will draw his or her attention? Which one will he or she most likely buy? The answer is always the one with the new unique selling point - the one with a free bonus gift that works in conjunction with the main purchase. This offers the optimal value for money. After the initial purchase, the consumer has tried the product and appreciates it as well as the free bonus gift. They become repeat customers and then word of mouth will follow and sales takes off rapidly.

White Glo products are of the best quality which is reflected by their unique formulation and state of the art packaging. Strict manufacturing and quality control procedures are in place to ensure this. White Glo's tireless dedication in developing new products gives a Sole Agent an ongoing advantage in the marketplace as a market leader in the oral care industry.

White Glo can support you with proven advertising material, TV clips and artwork to make your advertising planning much easier and more effective.

We prefer to deal with experienced and successful companies who already have a mature distribution network, servicing supermarkets, drug stores, department stores and pharmacies and have a sound trading history. Companies which are currently handling similar personal care product lines will be considered to have an advantage.