Your most confident smile
Your most confident smile and our mission

OUR STORY

White Glo was establised in 1993, initially developed for Australian actors, actresses and models who required the utmost facial beautification. However, word soon got out about just how effective White Glo was and we decided to make it available to the public!

It all starts with a smile. An infectious smile. A smile that can travel around the Earth. Our inspiration, Marilyn Monroe famously said, "A smile is the best makeup any girl can wear". We believe that everyone has the right to the brightest, whitest smile to power through their day and be their most confident self. Change the world, one smile at a time.

#POWEREDBYWHITEGLO

  • DR. GEORGE SOTIROPOULOS
    HEAD OF RESEARCH AND DEVELOPMENT
    B. DENTAL SURGERY

  • DR. AODHAN DOCHERTY
    LEAD TEETH WHITENING TECHNOLOGY RESEARCHER
    B. DENTAL SURGERY/B. MEDICAL SCIENCE

  • MEGAN GALE (2013/14)
    MODEL, ACTRESS & DESIGNER

    A radiant smile is a beautiful smile.
    That's why I trust White Glo

  • MONIKA RADULOVIC
    WINNER MISS UNIVERSE AUSTRALIA 2015

    I’ve used White Glo my entire life
    and was my secret weapon during
    Miss Universe Australia.

Canstar Blue's Award to White Glo

MOST SATISFIED CUSTOMERS

Canstar Blue is a consumer review and comparison website that has been helping Aussies make better informed purchase decisions since 2010, with White Glo shining brightest in toothpaste ratings, receiving first in customer satisfaction ratings in 2019. An independent study was conducted with over 3,000 participants finding that White Glo rated five stars across feel of teeth after using, effectiveness, value for money, texture, taste, packaging and overall satisfaction outdoing major international brands.

Choice Logo

MOST TEETH WHITENING NOTICED

Based on an independent survey led by Australia’s largest consumer advocacy group, White Glo is proud to have ranked first in teeth whitening, competing with over 20 other brands and 700 participants over the course of a month. Based on the trialists, White Glo toothpaste significantly outperformed the average of 55% in terms of whitening noticed.

Australian Dental Association Seal of approval

9 STANDARDS, 10 TESTS, QUALITY ASSURED

White Glo is proud to have products certified by the ADA, a team of expert dentists that ensure our products work exactly as intended and meets the regulations set out by ISO 11609. This includes 9 standards and 10 stringent tests including total fluoride, abrasivity, stability and remineralisation rates taking over 2 years to complete. In addition to thorough testing, our products are consistently retested to ensure we are maintaining the high quality set out by the ADA. You can rest assured your smile is being well looked after.

RETAILERS

STOCKISTS

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AIRLINES

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MODELLING MAGAZINES

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